HerEra Experiences™ began with what many thought was simply a fun idea. While working in radio, founder Deanna Byrne pitched the idea of hosting a Mrs. Roper Rom. At first, there was hesitation, no one was quite sure what to expect. Determined to bring the vision to life, Deanna invited a friend to help host the very first tour. The response was overwhelming. Women weren't just attending an even, they were laughing, connecting, making new friends, and asking, "When's the next one?" The second event quickly became known as the Mrs. Roper Rage, and it was through the incredible feedback and heartfelt conversations with participants that it became clear this was about something much bigger than themed tours.
As HerEra Experiences™ continued to grow, it became clear that the vision for its future required a different direction. With mutual respect, the original partnership came to an end, allowing Deanna to fully embrace the mission and values she had envisioned from the very beginning. Today, HerEra Experiences™ is independently owned, with a renewed focus on creating exceptional experiences rooted in connection, community, authenticity, and giving back.
That moment marked the beginning of HerEra Experiences™.
Today, HerEra Experiences™ creates thoughtfully curated tours, retreats, VIP experiences, educational events, and meaningful gatherings designed to bring women together through connection, adventure, laughter, and personal growth. Every experience is intentionally crafted to celebrate friendship, support local businesses and communities, and create moments that become lifelong memories. Whether you're joining us for a lively day exploring Nova Scotia's wineries and craft beverage scene, an intimate Inner Circle gathering, a transformational retreat, or a luxury VIP experience, you'll find a welcoming community where every woman belongs.
Because at HerEra Experiences™, we believe your next chapter deserves extraordinary experiences.
The Heart of Our Mission
At HerEra Experiences™, our mission is to create meaningful opportunities for women to connect, grow, heal, celebrate, and rediscover themselves through thoughtfully curated experiences. We believe every woman deserves a space where she feels seen, supported, inspired, and empowered to embrace the chapter she is living and the one she is yet to write. Through adventure, community, personal growth, and authentic connection, we are committed to helping women create lasting memories, meaningful relationships, and lives filled with purpose, joy, and possibility.
Our Vision
Our vision is to build a thriving community where women feel empowered to embrace every chapter of life with confidence, courage, and connection. We envision HerEra Experiences™ becoming a trusted destination for meaningful adventures, transformative retreats, educational experiences, and authentic relationships that inspire women to live fully and support one another. Through unforgettable experiences, purposeful giving, and a commitment to strengthening our communities, we strive to create a lasting legacy where every woman feels seen, valued, celebrated, and empowered to write the next extraordinary chapter of her life.